PG & E Publicity

PG&E is a plant company that was sued for poisoning waters and causing cancer people near by the river where their wastes are thrown. After dealing with the case, their bad publicity came from the movie Erin Brockovich which is based on this real life case. That case resulted in the utility paying $333 million to settle charges that it poisoned hundreds of people with a highly toxic chemical.

This is the last thing the company wants the public reminded of as it prepares for a trial in November that could make the earlier settlement seem puny by comparison. More than 1,500 plaintiffs are participating in the latest case, which their lawyer says will show conclusively that the utility has repeatedly covered up environmental mishaps.

Local residents contended that as a result of exposure to the chemical chromium from PG&E’s nearby natural-gas pumping plant, they were subject to nearly every physical ailment imaginable, including various forms of cancer.

The company admitted that it released chromium into the environment from 1951 to 1966. However, it did not inform local residents of that until 1987.

PG&E MEMO ADMITS ERROR

An internal memo sent to PG&E employees last week from Bob Glynn, chief executive of the utility’s parent company, admitted that “PG&E did not respond to the groundwater problem as openly, quickly or thoroughly as it should have.

“It is clear, in retrospect, that our company should have handled some things differently at that time,” the memo says.

PG&E has challenged claims that chemicals from its nearby facility are responsible for the illnesses of Midway residents, although a federal health study last year found that the residents suffer from an “abnormal” number of genetic defects.

In 1997, the company agreed to pay $14 million to dismiss state and federal claims that it withheld information about the impact of the cooling system at its Diablo Canyon nuclear power plant on marine life.

Masry, the lawyer, said PG&E seems to believe that its environmental problems will go away if the company simply persists in trying to keep them under wraps.

Consumer Advertising

Generic Advertising – An approach to preparing advertising messages that concentrates on the customer benefits that apply to all brands in a product category, as opposed to benefits that are unique to specific brands.

Product Advertising – It promotes the benefits of a productm not the brand name.

Brand Advertising – It is advertising with a strong emphasis on the company brand (logo and/or company name). These are for brands that have dveloped a reputation over the past years that makes it unnecessarry to explain the benefits of a product.

Range Advertising – Different designs or variations of the same product platform that appeal to different market segments. The advertisement shows the complete portfolio of a company’s products.

Co-operate Advertising – it promotes the company, not the individual product to give support, confidence and impove customer relations.

Retail Advertising – An approach to paying for local advertising or retail advertising whereby the advertising space or time is placed by a local retail store but is partly or fully paid for by a national manufacturer whose product is featured in the advertising.

Cooperative Advertising-A system by which ad costs are divided between two or more parties. Usually, such programs are offered by manufacturers to their wholesalers or retailers, as a means of encouraging those parties to advertise the product.Ads and commercials are usually produced by the manufacturer and placed by the local retailer, using the store’s name.  enables the manufacturer to advertise at the local rate for media, since all advertising is placed by the local retailer. This is usually cheaper than the national rate, and thus the manufacturer can buy more time and space for less money.

Direct Response Advertising- advertising or marketing that encourages a direct action from a person.But direct response can also be used to sell items that marketers thought could only be sold by retail stores.

 

Advertsing Agencies

HBT-Melbourne,Australia

HBT is a full-service marketing and communications agency based in Melbourne, Australia with a strong design heritage, providing strategic, creative and production services both above and below the line. combination of fee based and commission based compensation. The way that this works is that the fee is paid for the marketing that is carried out, the commission aspect however is a payment from the media to the agency and is usually equal to 15% of the cost of the advertisement. HBT is a well established advertising agency Melbourne. HBT is the preferred advertising agency for some of the largest brands in Australia. Their impressive client list includes companies like Dulux, Sakata and Fernwood just to name a few.

LAMAR ADVERTISING – USA

The Lamar Advertising Company (NASDAQ: LAMR), based in Baton Rouge, Louisiana, is a provider of billboards, transit advertising, and highway logo signs. Founded in 1902, Lamar currently operates over 150 outdoor advertising companies in more than 40 states and Puerto Rico. Lamar has over 70 transit franchises that reach driving audiences across the United States, Canada and Puerto Rico with billboards, digital billboards, bus shelters, benches and buses. Lamar is also the nation’s leader in the highway logo sign business with operations in 19 states and the province of Ontario, Canada.^[1] It has been the largest outdoor advertising company in the United States and Puerto Rico since 1999.

Clients include VW, Snappy Tomato Pizza, Meijer and more.

http://www.lamaroutdoor.com/index.html – visit site for samples

http://www.lamaroutdoor.com/index.html – visit for rates

JONES ADVERTISING

Jones Advertising is an award-winning strategic and creative services advertising agency located in Seattle, Washington.  It is one of Seattle’s top creators of television and radio advertising, although they develop marketing communications campaigns utilizing all media with virtually any size budget. But traditional media is just the beginning. Jones Advertising develops innovative communication campaigns for Internet, out-of-home, social networks and emerging media.

Advertisement for Shelton

In Singapore

Given 20 000SGD

To advertise in Television is very expensive especially with this budget. If all is spent on television then there wont be enough left to focus on other media mix therefore I would prefer to focus on other media mix to target the audiences rather than spending the budget on television for a short while.

Other Media Mix

Magazines:  Manja and Today

The Manja is a famous Malay website for the young and old, the target audience is
• Modern Malays, single and married aged 18 – 45 years
• Working executives or professionals with high disposable income
• Influential group leaders, driven, socially active and image-conscious
• Well-travelled, well-informed, well-read, tech-savvy, proud home
owners with the thirst for knowledge making it suitable to advertise Shelton College.

Rate: 1500/month (colored-half page placed anywhere). The advertisement shouldbe published during May-July as people will be interested in looking for Universities during these times. (1500×3=4500Sgd)

Today is a popular magazine in Singapore linked with their website. It has a 200000-300000 copies sent daily and it is usually popular during weekends.

Colored on Saturday (Junior page) is 2438Sgd. This can be published for 2months during May and June (2438×2=4876sgd) and Dec and January (4876sgd)

Interactive Media – On Mocca.com and Todayonline

Mocca.com will publish the advertisement as a Skycrapper for $28

and Today will advertise their advertisement as a Leaderboard/Fullbanner for $28

This advertisement will be run-of-site for 60days (total=3360)

The rest of the budget will be focused on outdoor media such as posters and  small billboards

EFFECTIVE ADVERTISMENTS

1. Effective advertising must take consumer’s view

2. Persuasive

3. Unique way to break through the clutter

Persuasive

4. Truthful Ad

 

Elements of Radio

1. Fast and Instantenous Communication Media which integrates various cultures and music and overvoming literacy, linguistic and physical barriers.

2. An intimate medium – the listeners and broadcaster feel that they are made for each other. Subjects discussed in the radio are usually intimate. The intimacy between the broadcaster and listener makes it informal.

intimate musicradio

3. the radio is a medium of mass communication which broadcasters reach hundreds of thousands of people in one go.

4. It is a much cheaper medium of mass communication. A large number of people can afford a radio set but not a tv set. People can sit and listen to the radio together bringing intimacy with each other and the broadcaster.

 5. The radio is a mobile medium in which you can bring and hear anywehere. It can accompany and entertain you while you are driving, at the beach and many more.

6. The radio is a medium of immediacy in which it can report events like news, eather and other happenings instantly. It is faster to reach the listeners compared to television because it takes alot of effort to broadast television shows (camera man, actors, make up, set, etc.) and also radio ane asily update happening such as weather and traffic report or news every 15minutes. Thats why it is common for soldiers at war to use radio and braodcast what is happening until today. Soldiers and people also use them because the people have to know what’s going on if there not watching the television. They were also used in wars when there was no television. They can also use them on ships and planes in so the people know that there doing all right.weather reporting through radio

weather reporting

7. The radio is cheap and quick medium. Easier to produce variety programmes compared to television

8. adio listeners have no share experience in which the listeners are not governed by crowd psycology comapred to television and auditorium. Only people with the same thinking listens to radio together and if the content of the radio iss not truthful then they can change the station without worrying about other people’s experiences.

share of experience and intimacy

Impact of Telephone and Telegraph

1. The advancement of Internet grew from the invention of the telegraph and telephone via telephone lines.

2. Impact on NEWS

Telecommunication has also transformed the way people receive their news. It has made it faster to receive news all around the globe giving constant news feeds to the Industry. Headlines has grown as news are presented shorter or to the point therefore people are constantly up to date with global issues instead of only knowing whats going on in their neighborhood.

Telephone and Telegraph helped the Entertainment Industry to grow as well with the progress in receiving and reporting news.

3. Economic impact

Business -Use of telephones to organize many home services ranging from pizza deliveries to electricians. The growth in Globalization between countries all over the world.In Bangladesh‘s Narshingdi district, isolated villagers use cell phones to speak directly to wholesalers and arrange a better price for their goods. In Cote d’Ivoire, coffee growers share mobile phones to follow hourly variations in coffee prices and sell at the best price and etc. Telephone and  Telegraph brings connections and makes the world a smaller place for Business.

4. Social impact

Telecommunication is playing an increasingly important role in social relationships. Technologies like SMS (handphones) can keep people all around the world well connected and updated.It has become faster and easier to communicate.

In recent years, the popularity of social networking sites has increased dramatically. These sites allow users to communicate with each other as well as post photographs, events and profiles for others to see. The profiles can list a person’s age, interests, sexuality and relationship status.

NEW FUNCTIONS of NEW MEDIA

New technologies lead to new media platforms and styles

Due to new media such as Blogs the power is shifting from the people who produce the news — be they journalists or bloggers — to the people who consume it. Citizens have far more choices, and they are fragmenting across the spectrum of those choices.

New media has made it easier to interact all sorts of functions in one media form. For example the iphone (media: Phone,Functions: internet, phone calls, music, gaming and etc.)

Other types of New Media and Functions:

- Internet Banking

- Blogging (Surveillance, Social and Entertainment)

- Global interactive Gaming (Social, Entertainment)

etc.

Such as Internet replaces the “one-to-many” model of traditional mass communication with the possibility of a “many-to-many” web of communication. Any individual with the appropriate technology can now produce his or her online media and include images, text, and sound about whatever he or she chooses. So the new media with technology convergence shifts the model of mass communication, and radically shapes the ways we interact and communicate with one another.

When Might It Be Appropriate to Use Deception/Misrepresentation/Hidden Cameras in Newsgathering?

* When the information obtained is of profound importance. It must be of vital public interest, such as revealing great “system failure” at the top levels,or it must prevent profound harm to individuals.

* When all other alternatives for obtaining the same information have been exhausted.

* When the journalists involved are willing to disclose the nature of the deception and the reason for it.

* When the individuals involved and their news organization apply excellence, through outstanding craftsmanship as well as the commitment of time and funding needed to pursue the story fully.

* When the harm prevented by the information revealed through deception outweighs any harm caused by the act of deception.

* When the journalists involved have conducted a meaningful, collaborative, and deliberative decisionmaking process on the ethical and legal issues.

Criteria That Do Not Justify Deception:

* Winning a prize.

* Beating the competition.

* Getting the story with less expense of time and resources.

* Doing it because “others already did it.”

* The subjects of the story are themselves unethical.

I think it is ethical to use hidden cameras for entertainment purposes like comedy shows and etc.

Before and After (TV and Radio)

Television

 

 Modern Plasma Television

(A modern advertisement on TV- better color, graphics, pixels)

 

Radio

       

 (Portable Modern Radio)

   (Before – After Microphones)